WHO WE ARE
GymGamEnt is a platform conceived and created by BE2BIT,
a company active in the development of innovative solutions founded and led by Riccardo Cangini, already a pioneer in Italy in the segment of Game Development and 3D hi-tech applications.
THE AMBASSADORS
​Similarly to Star2Fit, which is its precursor, GymGamEnt also represents an evolution in which world champions of sports, professionals from the entertainment, social and related sectors actively participate. These experts not only guarantee a high level of technical expertise, but also facilitate the creation of strategic partnerships and dissemination activities.
World and Olympic volleyball champion and sports legend, former producer of the series "Spike Team" and "Super Spikeball", expert in children's training, actively supports Gymgament, through his coach and alter ego "Lucky”
Also known as Father Joystick, he is the founder of IUDAV, the first degree course in video games. A television commentator and versatile figure, Don Patrizio is a fervent promoter of initiatives aimed at the growth and education of young people.
An aerobics icon with an extraordinary list of achievements: 11 World Cup Golds, 3 World Titles, 2 European Titles and 14 Italian Titles, she has been a key figure since the platform's inception, constantly offering expertise, help and enthusiasm.
VALUES
The core of GymGamEnt's values ​​is deeply linked to its name and the concept it represents: Gymnastics, Gaming and Entertainment. They are three pillars that embody a set of fundamental principles, which reflect the importance of physical and sporting activity for a healthy life, the essence of play as a tool for improving oneself through commitment and healthy competition, and entertainment as a form of constructive and respectful fun. The ancient Latin adage "mens sana in corpore sano" perfectly summarizes this philosophy, underlining how a clear and balanced mind is supported by a healthy body.​​
PARTNERS
In this perspective, GymGamEnt has quickly found allies in prestigious entities such as Lucca Comics & Games, Cinedù and Stelle nello Sport. These entities, with their important dissemination action, share and promote a similar vision, paying particular attention to the new generations through the involvement of schools.​​
The synergy between GymGamEnt and the aforementioned partners is a clear example of how common values ​​can create a cohesive and powerful force, demonstrating that, both in sport and in life, unity really is strength.
GymGamEnt's approach not only promotes physical well-being, but also personal development, encouraging young people to surpass themselves, to experience play and competition as tools to grow harmoniously and responsibly.​​
GymGamEnt thus becomes a point of reference for a community that believes in the importance of combining fun, education and health, laying the foundations for a healthier society, both individually and collectively.​​
